Our clear and effective creative process ensures your brand can push through the sea of noise and shout about what its really about. Here’s a glance at what this looks like:
What is the vision for your brand?
What unmet needs do you need to address? What cultural/environmental impact do you want to make? Discovering the answers to these questions clarifies where you want to take your brand. Who are your audience and what do they get up to day-to-day? Getting to know them well gives us a foundation for your brand’s overall look and personality. Competitor research is just as important, as it outlines the niche gaps in the market your brand can fill. Finally, onto the fun stuff. Once we’ve established the market direction, we can start translating this into visual assets that reflect and uplift the core of your brand.